Monday, December 15, 2014

Davidoff of Geneva announces its most luxurious Flagship Store to date in iconic lower Manhattan - New York City

Davidoff Cigars

Davidoff of Geneva announces its most luxurious Flagship Store to date in iconic lower Manhattan - New York City

Basel/New York, November 2014 – New York will welcome a new “Davidoff of Geneva - since 1911” Flagship Store at the newly renovated Brookfield Place in late spring 2015. Situated on the Hudson River across from the World Trade Center site, Brookfield Place is set to transform lower Manhattan as a premier destination for world-class luxury retail and best in class dining.

Inspired by Davidoff’s operations in the Dominican Republic, the new “Davidoff of Geneva - since 1911” Flagship store will feature 3 distinct areas covering nearly 2,000 square feet. The luxurious retail space is highlighted by a one of a kind walk-in humidor resembling a tobacco curing barn. The stunning humidor will be adorned with modern touches of copper and glass accompanied by walls built of vintage grey wood.

“Davidoff of Geneva - since 1911” Downtown will also host a lounge full of ambiance for its customers to relax. The lounge will be decorated with Polibio Díaz’s photography series made in New York last fall. Polibio Díaz is the second Dominican artist, who visited the International Studio & Curatorial Program (ISCP) in collaboration with Davidoff and its art program; the Davidoff Art Initiative.

The exclusive “Light Forest” chandelier is a creation by Ontwerpduo and is symbolic of the tropical flowers found in the Dominican Republic. As a final element, the exterior of the store will feature a 40’ tall “Davidoff of Geneva – since 1911” facade of onyx and lights, cementing “Davidoff of Geneva -since 1911”s footprint in lower Manhattan.

Hans-Kristian Hoejsgaard, CEO and Member of the Board of Oettinger Davidoff AG, says: “Our mission is to delight and surprise our global consumers worldwide by delivering unique brands and unrivalled retail experiences. The new Davidoff Flagship Store in New York marks an ambitious new direction for Davidoff offering a complete experience from the expertise of the craft to the enjoyment of the product– following our philosophy “Time Beautifully Filled.”

“We are very excited to add this new and spectacular Davidoff Flagship Store which will be our 3rd Flagship in the Big Apple. We congratulate our “Davidoff of Geneva - since 1911” New York City retail team and are delighted to showcase an extraordinary portfolio of premium cigar brands and
accessories. Whether shopping for accessories from the sales floor, for the best cigars in the U.S. from our humidor to take home or to stay and enjoy in our welcoming lounge, this space will provide the ultimate luxury cigar experience to all who visit,” says Jim Young, President Davidoff of Geneva North America.”

A Century of Davidoff
Henri Davidoff, who emigrated from Kiev to Switzerland at a time of political unrest, opened his first
store in Geneva in 1911, laying the foundations for today’s worldwide network of 65 Davidoff Flagship Stores. Henri’s son, Zino Davidoff, learned the trade from the ground up. He resided for several years in Central and South America to deepen his knowledge. In 1930, he returned to Switzerland and thereafter successfully managed the business over four decades. Zino Davidoff transferred the family business to the Oettinger Group in 1970.

Davidoff appeals to connoisseurs all over the world who seek to embrace the art of living and pleasure. The premium brand Davidoff stands for a culture of conscious enjoyment and reflection in today’s hectic world. Davidoff learned over the years that time is the ultimate luxury. Zino’s pleasure in this was the starting point for the global brand of Davidoff, a brand that connects people all around the world. A brand that fills the unforgettable moments in life with the joy and pleasure of elegance and beauty – “Time Beautifully Filled.”

About Davidoff Art Initiative
Davidoff support contemporary art and artists in the Caribbean, the Davidoff Art Residency program
provides Dominican and Caribbean artists opportunities to participate in leading residency programs
worldwide. Through this program, emerging and mid-career Dominican and Caribbean artists can
develop their skills, make connections within global artistic networks, earn exposure for their work, and share their expertise with others in the visited regions.

About Oettinger Davidoff AG
The CHF 1.2 billion Oettinger Davidoff AG with over 3,500 employees around the world, traces its roots back to 1875 and remains family owned to this day with two distinctly different businesses: one that is focused on FMCG distribution in the Swiss market and one dedicated to the core business of producing, marketing and retailing premium branded cigars, tobacco products and accessories. The premium branded cigar business include Davidoff, AVO, Camacho, Cusano, Griffin’s, Private Stock, Zino, Zino Platinum and Winston Churchill Cigars. The Oettinger Davidoff AG is anchored in a strong “crop-to3 shop” philosophy, having pursued a vertical integration from the tobacco fields in the Dominican Republic, Honduras and Nicaragua to the worldwide network of almost 70 Davidoff Flagship Stores.

Address:
225 Liberty Street
Store No 126
New York, New York 10281

Media Contact:
Oettinger Davidoff AG
Corporate Communications
Hochbergerstrasse 15
CH – 4002 Basel
Tel.: + 41 61 279 36 36
Fax: + 41 61 279 36 00
E-Mail: media@oettingerdavidoff.com
oettingerdavidoff.com
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