Friday, March 13, 2015

Davidoff Is Set To Unveil The New Masterpiece Humidor Collection

Davidoff is set to unveil the new masterpiece humidor collection – “Cave de Paille” – crafted by renowned French artist Lison de Caunes – at Art Basel Hong Kong (March 13 – 17)

Basel/Hong Kong, March 2015. The new Davidoff humidor collection – “Cave de Paille” – has been created in collaboration with French Artist Lison de Caunes. With these masterpiece humidors, Davidoff reaches new heights by showingcasing a craft requiring exceptional thoroughness, imagination and time. A craft that reflects the key traits of Davidoff Accessories by combining Art and Craftsmanship.

Time and the art of filling time beautifully are at the core of the craftsmanship for Davidoff cigars: the time it takes to grow and age the tobacco, the time it takes to perfect the right blends and the time it takes to hand roll and to enjoy the cigars. Likewise, time is at the heart of the Davidoff humidor as the cigar ages beautifully in its cocoon at the proper temperature and humidity.

During the process of crafting cigars, the rhythms of nature play their part, transforming leaves from plants into pleasure. The Davidoff Master Blender oversees these changing forms. He watches the verdant green tobacco leaves flourish to their optimum quality, ages them for just the right amount of time to release truly aromatic, refined flavours, and judges when the rolled cigar has reached the perfect moment to be enjoyed - a pattern of moments in time that is unique to each tobacco blend produced by Davidoff Cigars.

About the Davidoff masterpiece humidor collection – “Cave de Paille” – by Lison de Caunes
This new Davidoff collection of masterpiece humidors is inspired by such patterns in time. It has been created in collaboration with Lison de Caunes, who has dedicated herself to the art of straw marquetry, continuing the tradition established by her grandfather Andre Groult.

Just like the Davidoff Master Blender, Lison de Caunes epitomises the ‘métier d’art’ by crafting truly exquisite pieces from the most humble and fragile natural ingredient, straw, that when properly cared for, only becomes more beautiful with time.

She has been the artistic director on this process, like the leaf, from the very beginning: from choosing the shape of the humidor to tailoring the collection, and elaborating the patterns in time which capture this journey. She has chosen the classic Dome with its rounded shape to better reveal the subtle lustre of the straw. In this Davidoff humidor collection, consisting of three pieces, each humidor captures a significant moment in the life of a Davidoff cigar.

Launch and availability
The first humidor in the collection – “Saison 1” – will be showcased during Art Basel Hong Kong. The creation of this humidor is inspired by the growing tobacco leaf, captured at the perfect moment of picking: green, rich and full of life. Only ten masterpieces will be available at Davidoff Flagship Stores in the USA, the Emirates, Europe and Asia from March 2015 onwards.

The second humidor in the collection – “Saison 2” – will be revealed at Art Basel in Basel. This second masterpiece is inspired by the cigar bundles, aged to perfection for the moment of rolling: warm, earthy and subtly refined. It will be available in limited quantities only at Davidoff Flagship Stores in the USA, the Emirates, Europe and Asia from June 2015 onwards.

To complete the collection, the third humidor – “Saison 3” – will be unveiled at Art Basel Miami Beach. This humidor masterpiece is inspired by the smoke as it fluctuates upon enjoyment: dark, enigmatic and deliciously rewarding. It will be available in limited quantities only at Davidoff Flagship Stores in the USA, the Emirates, Europe and Asia from December 2015 onwards.

The inside of the humidor comes in a varnished, exclusively selected okuméwood, specifically chosen to preserve the individual flavour of each cigar. Each Davidoff humidor is equipped with a state of the art self-regulating system that absorbs and releases humidity as required, automatically ensuring the consistent quality of the cigars under its attentive care.

Capacity: 50 - 65 cigars
Size: 425 x 262 x 160 mm
Features: 1 Davidoff de Luxe regulator, 1 removable basket

The Artist – Lison de Caunes
After studying at the Union Centrale des Arts Decoratifs, Lison de Caunes dedicated herself to the art of straw marquetry for many years, therefore perpetuating her grandfather Andre Groult’s tradition. She became a straw marquetry specialist; she rehabilitates these poetic practices by restoring furniture and objects from the 17th century to the Art Deco period and by creating furniture, domestic accessories and wall panels to order.

She has organised several exhibitions, written books on straw marquetry and taken part in a wealth of events in order to highlight this humble and luxurious material that brightens the most contemporary furniture with its glow:

  •  President of Grands Ateliers de France 
  •  Maitre d’art (1996)
  •  Union Française des Experts de la marqueterie de paille specialist and Andre Groult’s work specialist
  •  Member of Entreprises du Patrimoine Vivant (EPV)
  •  Chevalière de la Legion d’Honneur

The history of Davidoff humidors
Just like fine wine, premium cigars need to be stored in the right environment in order to emerge matured and improved. It was Zino Davidoff who first invested time researching and developing optimum ways for storing the finest quality cigars. The time spent in the humidor during the aging process takes place, requires absolute control of humidity and temperature. Taking such factors into consideration, he built his first and famous cigar cellar in 1930. However, not all connoisseurs have a cigar cellar at their disposal; thus he pioneered the first humidor so that cigar-lovers might store their prized possessions on a smaller scale.

For Zino, it was not enough to pursue excellence inside the humidor. In 1965 he started collaborating with a skilled cabinet maker workshop. These caskets were the first to display Davidoff’s desire to produce humidors fit to grace and complement any modern and contemporary design environment. Davidoff humidors have gone on to be made by a variety of craftsmen and to set standards of aesthetic appeal equally matching those of technological efficiency.

Innovation in the art and the science of humidors has gone hand-in-hand in Davidoff’s array of possibilities for humidor design. The Davidoff regulator, for instance, broke new ground with the first self-regulating system dispensing with the need for a controlling hygrometer.

Each humidor, like each cigar, is the product of time. Time painstakingly spent. Time lovingly applied. Time beautifully filled.

About Oettinger Davidoff AG
The CHF 1.2 billion Oettinger Davidoff AG with over 3,500 employees around the world, traces its roots back to 1875 and remains family owned to this day with two distinctly different businesses: one that is focused on FMCG distribution in the Swiss market and one dedicated to the core business of producing, marketing and retailing premium branded cigars, tobacco products and accessories. The premium branded cigar business includes Davidoff, AVO, Camacho, Cusano, Griffin’s, Private Stock, Zino and Zino Platinum. Oettinger Davidoff AG is anchored in a strong “crop-to-shop” philosophy, having pursued a vertical integration from the tobacco fields in the Dominican Republic, Honduras and Nicaragua to the worldwide network of almost 70 Davidoff Flagship Stores.

Media Contact:
Oettinger Davidoff AG
Corporate Communications
Hochbergerstrasse 15
CH – 4002 Basel
Tel. +41 61 279 36 24

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