Wednesday, April 8, 2015

BG MEYER TO DEBUT NEW “GIGANTES” LINE IN APRIL



LOS ANGELES, CA (APRIL 8th, 2015) –– Camacho Cigars and Rob Weiss are proud to introduce the BG Meyer Gigantes, an exciting new line extension and third addition to the BG Meyer by Camacho collaborative portfolio. Gigantes, which will begin shipping nationwide in mid-April, is set to debut on the heels of Cigar Aficionado’s 90-point rating of the BG Meyer Standard Issue; the first release by Camacho and Rob Weiss.

“The new BG Meyer Gigantes pays tribute to those towering spirits that have lead us to action by example. Titans of character. Fearless pioneers. Those legends that influence our lives. Inspire our own personal journey. They are giants that walk among us and we celebrate them. As we do you, those who dare to blaze a trail in creating a legend of their own,” said Rob Weiss.

The concept for the cigar comes as a play on the legendary Gigante, which is traditionally a format known for robust flavors. The combination of larger ring gauges, along with a hearty Nicaraguan-grown Habano wrapper make the new Gigantes a unique new addition to the portfolio. A notch above medium in intensity, the new Gigantes features a Brazil Mata Fina binder and high-grade filler tobaccos from both Nicaragua and the Dominican Republic. The binder and filler tobaccos in the Gigantes blend have been aged at minimum six years, while the wrapper has been at rest since 2007.

Dressed in 20ct boxes that have been draped with black Oak veneer, the new line will begin shipping on Wednesday, April 15th and is set to retail from $10.00 - $13.00 per cigar. 

The BG Meyer Gigantes comes in four formats: 52 x 4, 54 x 5, 56 x 6 and 60 x 7.

All BG Meyer cigars are hand-built at AgroIndustrias Laepe, S.A. in Danli, Honduras.

ABOUT ROB WEISS:
Rob Weiss is an American film and television director/writer/producer. Weiss was born in Brooklyn, New York, and raised in Baldwin, Long Island, as well as The Five Towns. He attended the Parsons School of Design, studying fashion and film. Working his way through school as a club promoter on Long Island and New York City, he threw parties at some of NYC’s most legendary venues: Palladium, Tunnel, Limelight, the MilkBar and Heartbreaks. 

Weiss’s first film was 1993’s Sundance hit Amongst Friends, which he wrote and directed. The film was nominated for the festival Grand Jury Prize and lost the audience award by a decimal point to Robert Rodriguez’s ‘El Mariachi’. Rob went on to write and produce numerous projects including HBOs Entourage, How To Make It In America and currently Ballers, starring Dwayne ‘The Rock’ Johnson.

Weiss has been the subject of two New York Times Arts and Leisure profiles. In an August 2007 New York Observer interview with Entourage’s Doug Ellin, he confirmed that Weiss was the basis for the character of Billy Walsh, a perfectionist filmmaker who was a recurring character on the Entourage series. Ellin even asked Weiss to play "Walsh,” but Weiss declined. Instead, the role went to Rhys Coiro, to whom Weiss bears little outward resemblance.

Weiss is also currently producing a mini series adaptation of the novel ‘Pimp’ by Iceberg Slim for HBO and is writing/directing ‘Hells Angel’ for Fox 2000, a feature film chronicling the early days of the legendary motorcycle club and it’s visionary patriarch, Ralph ‘Sonny’ Barger.

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ABOUT CAMACHO CIGARS:
Camacho is the world’s leading brand of bold cigars, representing the concept of unleashing unmistakable and intense experiences. Infamous since 1962, the brand has become a sanctuary for the powerful, elemental being who seeks to fill their lives with unapologetic good times. A combination of rich heritage, product excellence and a never surrender attitude has enabled Camacho to grow into an aggressive brand globally recognized as the standard of full-frontal flavor and full-frontal lifestyle.
For more information about Camacho, please visit www.camachocigars.com or follow us on Facebook, Twitter and Instagram.

MEDIA CONTACT:
Dylan Austin
Davidoff of Geneva USA
Director of Marketing