Monday, October 5, 2015

Press Release: LA AURORA AND PADILLA CIGARS REACH AMICABLE SETTLEMENT



Padilla will change their current logo to avoid any potential consumer confusion
with logos used by La Aurora 

La Aurora agrees to allow Padilla to sell out of current inventory before changing logo


October 5, 2015- La Aurora, the original factory in the Dominican Republic, and Padilla Cigars have finally signed an amicable agreement in which La Aurora will allow Padilla Cigars to use an alternate version of their current logo, "to reflect a sufficiently abstract version of a lion design to avoid confusion in the market place and make a separate commercial impression in the minds of the consumer". Padilla Cigars agrees to abandon an existing US Trademark Registration with La Aurora’s consent.

La Aurora, owned by the León (lion in Spanish) family since 1903, uses the iconic lion to identify their products (La Aurora, León Jimenes, Family Reserve and Untamed) since 1926 and the American consumer has already related the symbol of the lion with La Aurora. For that reason, La Aurora claims ownership of the lion as a symbol of their brand of cigars and related products. Current Stock

The agreement states that Padilla Cigars may use an abstract lion to prevent consumer confusion now and for all releases in the future. La Aurora will allow Padilla cigars the right to sell out of their remaining inventory of non-tobacco materials with the commitment from Padilla Cigars to not go back to the old design. La Aurora also agrees not to go against any third parties who may purchase these products during the sell off period.

La Aurora is exclusively distributed in the U.S.A. by Miami Cigar & Co.

About Miami Cigar & Co.
Founded in 1989 by Nestor and Mariana Miranda, Miami Cigar & Co. has become one of the premier distributors of premium cigars boasting a portfolio which includes Tatiana, Don Lino and the Nestor Miranda brands. Miami Cigar &Co. also serves as the exclusive United States distributor for La Aurora, S.A, Viva Republica and Hf Barcelona brands.

Gabriel Piñeres
Principal, Creativas Group Public Relations, Branding & Events
786.541.7411 Direct //305.255.4762  Office// 305.437.8176 Facsimile