Thursday, April 28, 2016

Introducing the NEW Master-Built Camacho Powerband™


DESIGNED TO IGNITE. BUILT TO PERFORM. BORN TO EXPERIENCE.
Introducing the NEW Master-Built Camacho Powerband™

TAMPA, FL (THURSDAY, APRIL, 28TH 2016) –– Camacho, the world’s leading brand of bold cigars, is proud to announce the newest release under its Master-Built Series, Camacho Powerband™. An intense, adrenaline-fueled cigar experience inspired by the power, performance and acceleration associated with a classic V-twin engine, built to galvanize a brotherhood of freedom seekers.

The power and muscle of a classic V-twin engine. Peak performance from spark to exhaust. Earth-rumbling sound pulsing through your bones with each revolution. This is the experience of gripping an 800-pound American made icon. This is the experience of Camacho Powerband™.

Built with a tandem of legendary powerhouses, this latest edition in our Master-Built Series is defined by the high-octane intensity of Nicaraguan tobacco and the full-throttle flavor of our Honduran grown Original Corojo. Like firing pistons, the push and pull of these two supercharged fillers is amplified by a proprietary Powerband™ bunching process that maximizes airflow for peak performance.

To fire up a Camacho Powerband™ is to accelerate headlong into an experience that ignites your inner drive to push the limits at every turn. Built with tobaccos from five different origins, the cigar starts with intense notes of chili pepper and a pronounced oak note on the palate. The experience further intensifies in flavor as the twin Corojo ligeros in the filler begin to rev up. In the second third, the cigar begins to down shift as performance peaks and sparks of dark coffee and cocoa become present on the retrohale. In the last third, the cigar accelerates reaching near redline.

“As our master builders in the Dominican Republic did with the first release in the series, American Barrel-Aged, they’ve drawn inspiration for this new concept from a category and way of life that amplifies and reflects Camacho’s Live Loud world. Each Powerband cigar is built to capture the rush of adrenaline, force of acceleration and blast of endorphins felt barreling down the open road full tilt on an iconic V-twin motorcycle. To bring this experience to life, we’ve completely redefined the bunching of a premium cigar, utilizing proprietary processes that can be performed only by a handful of skilled rollers in the factory. Once again, they’ve pushed the limits of what a cigar could be,” said Dylan Austin, Vice President of Marketing for Davidoff of Geneva USA.

Powerband™ is constructed with three different ligeros in the filler. Two high-octane Corojo Ligero tobaccos, one from Estelí, Nicaragua and the other from Honduras, along with San Vicente Ligero from the Dominican Republic.

The filler core is completed with two additional tobaccos from the Dominican, a San Vicente Viso and Piloto Cubano. The binder is Negrito San Andres from Mexico, and the blend is finished with a Habano 2000 wrapper grown in the rugged hills of Ecuador.

To bring the world of Master-Built to life, a full nationwide road tour is in the works and will kickoff at Davidoff of Geneva since 1911 Tampa on June 10th. The 2016 Camacho Master-Built Road Tour will make its way to over 50 retailers across the country, activating a series of unique experiences at each stop. For a full listing of tour dates and locations, stay tuned to: facebook.com/camachocigars.

Camacho PowerbandTM will begin shipping in the US on Monday, June 13th and across global markets in May 2017. With suggested retail set at $11 - $13 per cigar, Camacho PowerbandTM will be available in three formats: Robusto (5 x 50), Toro (6 x 50) and Gordo (6 x 60), as well as in a 3-pack assortment retailing for $39.99.

CAMACHO MASTER-BUILT ROAD TOUR

Event Date Retail Location City State
6/10 Davidoff of Geneva since 1911 Tampa FL
6/11 Corona Cigar Co (Sand Lake) Orlando FL
6/16 Castro's Back Room Nashua NH
6/17 Federal Cigar Portsmouth NH
6/22 Rocky's News Stand Syracuse NY
6/23 Habana Premium Albany NY
6/24 Cup O’Joes Queensbury NY
7/1 Karma Cigar Bar Merrillville IN
7/7 The Cigar Affair Maumee OH
7/8 Jenuwine Cigar Lounge Sterling Heights MI
7/9 Smoky's Fine Cigars Allen Park MI
7/15 Mike's Cigars Stow OH
8/4 Jungle Jim's Fairfield OH
8/5 Jungle Jim's Cincinnati OH
8/9 Party Source Bellevue KY
8/17 Humidor of Westmont Lisle IL
8/18 Neumann's Cigars & More Long Grove IL
8/19 Cigar Werks St. Charles IL
8/25 Fidel's Cigar Shop Kansas City MO
8/26 Just For Him Springfield MO
9/1 Humidor and Lounge Wichita KS
9/2 ZT Cigars Oklahoma City OK
9/8 Club Aficionado Lake Forest CA
9/9 Maxamar Ultimate Cigars Orange CA
9/16 Churchill Cigar Lounge San Diego CA
9/22 Big Sticks Fine Cigars Mesa AZ
9/23 Cigar King Scottsdale AZ
9/24 Ambassador Fine Cigars (West) Gilbert AZ
10/6 Finck Cigar Co San Antonio TX
10/7 Tobacco World Corpus Christi TX
10/12 Il Regalo Preferito McAllen TX
10/19 West End Cigars Little Rock AR
10/22 The Cigar Shop Biloxi Biloxi MS
10/25 Tinder Box Collierville Collierville TN
10/28 The Cigar Room Madison AL
11/3 Smoky's Tobacco Knoxville TN
11/9 Burners Cigar Co Cornelius NC
11/10 Anstead’s Tobacco Co Fayetteville NC
11/16 Empire Cigars Raleigh NC
11/17 Cigar Realm Richmond VA
12/1 Davidus Cigars Fredrick MD
12/2 Tinder Box Waldorf Waldorf MD
12/7 Old Virginia Tobacco Co Woodbridge VA
12/10 Tinder Box Myrtle Beach Myrtle Beach SC
12/13 The Smoking Lamp Charleston SC
12/15 5 Points Cigar Shop & Lounge (West) Athens GA
12/16 Cutters Cigar Emporium Alpharetta GA
12/18 Prime Cigar & Wine Bar Boca Raton FL

ABOUT CAMACHO CIGARS: Camacho is the world’s leading brand of bold cigars, representing the concept of unleashing unmistakable and intense experiences. Infamous since 1962, the brand has become a sanctuary for the powerful, elemental being who seeks to fill their lives with unapologetic good times. A combination of rich heritage, product excellence and a never surrender attitude has enabled Camacho to grow into a brand globally recognized as the standard of fullfrontal flavor and full-frontal lifestyle. For more information about Camacho, please visit www.camachocigars.com or follow us on Facebook, Twitter and Instagram.

MEDIA CONTACT (US): Dylan Austin Vice President of Marketing Davidoff of Geneva USA dylan.austin@davidoffusa.com

MEDIA CONTACT (GLOBAL): Melanie Büscher Manager Media Relations & Public Relations Oettinger Davidoff AG melanie.buescher@davidoff.com