Tuesday, May 31, 2016

Davidoff announces its global launch of the Limited Art Edition 2016 in collaboration with Olivia McGilchrist


An edition as exceptional as the 10 perfecto cigars beautifully held in a box finished with one of the 7’000 unique stills from McGilchrist’s video ‘from many sides’.

Art Basel
June 16 – 19, 2016
Basel, Switzerland

Davidoff Limited Art Edition 2016 by Olivia McGilchrist


Basel, Switzerland, May 31, 2016 – Davidoff is proud to announce the global launch of its second
Limited Art Edition in June 2016 at Art Basel, Switzerland, in collaboration with Jamaican-French artist Olivia McGilchrist.

The Davidoff Limited Art Edition 2016 consists of a cigar edition limited to 7’000 unique boxes, each featuring an exclusive still extracted from McGilchrist’s video ‘from many sides’. Each box will carry 10 perfecto cigars, an exceptional format, which only 10 experienced Davidoff torcedores (cigar rollers) are able to craft.

The beauty of the perfecto format lies in the fact that the aficionado can actually taste the wrapper and binder as both flavours come through exquisitely. The Habano Ecuador wrapper exudes a creamy richness first, before giving way to the spicy, peppery flavour of the Dominican Piloto binder. The essence of Dominican Mejorado filler tobaccos also comes through as the cigar unfolds its complexity and sweetness with flavours of milk coffee and oak wood, ceaselessly delighting the palate of the aficionado. In the second third, a fruity sweetness with a floral hint appears, while the oak wood flavour shifts smoothly to a licorice note.

This cigar is exceptionally well balanced and has a delicious creaminess. Towards the end, the flavours increase in intensity, leaving an unforgettable impression.

Flavour and tobacco notes

Wrapper: Habano Ecuador
Binder: Piloto from Dominican Republic
Filler: Piloto Visus, San Vicente Mejorado Seco
Yamasá Seco and 2 San Vicente
Mejorado Visus tobaccos from different zones
Aroma: Mellow and complex
Strength: ●●●○○ (medium)

Collector’s Edition
Additionally, a highly limited run of Collector’s Editions consisting of one of sixteen numbered editions of the commissioned video, a cigar box featuring a unique still image from the video, and a signed certificate by the artist, will also be released at Art Basel. Visitors to Art Basel will also have the opportunity to immerse themselves in a 3D virtual reality video piece by McGilchrist.

With this second Limited Art Edition, Davidoff continues its long history of engaging with artists and designers. “Davidoff is committed to supporting contemporary art and bringing international recognition to the important creative voices emerging from the Caribbean. The Limited Art Edition generates more exposure for the artists while it helps to support the Davidoff Art Initiative residencies and programs worldwide,” said Hans-Kristian Hoejsgaard, CEO Oettinger Davidoff AG. ‘from many sides’ offers a rich and multi-sensory experience which we are excited to share with new audiences, beginning with those at Art Basel.” Part of the revenues generated by the Davidoff Limited Art Edition 2016 will be dedicated to sustaining the Davidoff Art Initiative and supporting artists from the Caribbean.

About the Artist
Olivia McGilchrist is a Jamaican-French visual artist whose works explore themes of translocation and issues of Caribbean cultural identity by juxtaposing parallel realities through photographs, video installations and virtual reality. Born in Kingston Jamaica to a French mother and a Jamaican father, McGilchrist grew up in France and the UK. In 2010, she completed her Master’s in Photography at the London College of Communication (LCC) and in 2011, she moved back to Kingston to work as a curator at the National Gallery of Jamaica (NGJ) a lecturer in photography and new media at the Edna Manley College of the Visual and Performing Arts (EMCVPA). Her work has been shown worldwide, including in Jamaica, Trinidad, Barbados, Grenada, Brazil, the US, the UK, and France. In 2013, she won the Trinidad & Tobago film festival and ARC Magazine New Media Prize.

“My work is innately aligned with my Caribbean background and is informed by a desire to foster deeper connections to the cultural identity of the region,” said Olivia McGilchrist,“‘from many sides’ comes from the intersection of the exploration of the myths and stories of the region with the ways in which new media technologies allow us to re-envision how these stories are told. A guiding question in my practice is to ask by what means contemporary lens-based media works as a storytelling tool, allowing us to be closer to our more authentic selves.”

About the Davidoff Art Initiative
The Davidoff Art Initiative supports contemporary art and artists in the Caribbean, strengthens art organizations, and fosters cultural engagement between the Caribbean and the rest of the world. It brings opportunity and visibility to the art and culture of the wider Caribbean region, including the Dominican Republic, where much of Davidoff's production and many of its employees are based, extending the company’s long-standing commitment to artistry, craftsmanship, community, and quality.

About Oettinger Davidoff AG
Oettinger Davidoff AG with sales of over CHF 600 million and 3,500 employees around the world, traces its roots back to 1875 and remains family-owned to this day with two distinctly different businesses: One that is focused on FMCG distribution in the Swiss market and the other is dedicated to the core business of producing, marketing and retailing premium-branded cigars, tobacco products and accessories. The premium-branded cigar business includes Davidoff, AVO, Camacho, Cusano, Griffin’s, Private Stock, Zino and Zino Platinum. The Oettinger Davidoff AG business is anchored in a strong “crop-to-shop” philosophy, having pursued vertical integration from the tobacco fields in the Dominican Republic, Honduras and Nicaragua to the worldwide network of over 70 Davidoff Flagship
Stores that complement a network of strong Appointed Merchants around the world.

About Art Basel
Art Basel stages the world's premier art shows for Modern and contemporary works, sited in Basel, Miami Beach, and Hong Kong. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. In addition to ambitious stands featuring leading galleries from around the globe, each show's singular exhibition sectors spotlight the latest developments in the visual arts, offering visitors new ideas and new inspiration.
artbasel.com

Media contacts:
For further information, images, or to arrange an interview, members of the media may contact:

Oettinger Davidoff AG
Manager Davidoff Art Initiative
Albertine Kopp
+41 61 279 3612