Thursday, June 23, 2016

JOYA DE NICARAGUA EXPANDS ITS MEDIUM BODIED LINE-UP WITH JOYA BLACK

Black is the new Joya!


The Joya family is proud to present Joya Black, a follow up to the very well-received Joya Red launched in 2014. is new blend is a continuation of efforts from the factory to introduce contemporary, innovative products to the marketplace.

Th e JOYA line changed the way smokers enjoyed Nicaraguan cigars with the introduction of Joya Red, a medium bodied, full avor smoke specially designed and blended for the modern smoker. e new Joya Black follows in these footsteps and takes the experience up a notch by incorporating a dark Mexican wrapper and Nicaraguan llers. Modern in Spirit, fuller in Flavor and Stronger in Attitude, this cigar provides a complex smoke, perfect for those who want more.

Both Joya Red and Joya Black were engineered by the youngest executive team in the industry, along with the most senior Master Blenders of Nicaragua. Together they created JOYA, a line-up of cigars that represents the more approachable and adventurous side of Nicaragua's very rst, and most authentic, cigar factory. 

“Since its inception, the JOYA brand has pushed the limits of our factory and showcased a new side of our people and our products. Varying from fun, and easy smokes like Joya Red, to sophisticated and more complex smoking experiences such as the new Joya Black, and together with new upcoming variants, JOYA's portfolio will continue to generate excitement among modern smokers and make their smoking journey much more rewarding.“ Juan Ignacio MartĂ­nez, President of Joya de Nicaragua, said.

 "Th is is Joya de Nicaragua’s rst cigar to feature a Mexican San Andres Negro wrapper. We have had these wrappers available for some time and we wanted to create a blend with rich Nicaraguan tobacco, yet without the overpowering strength. e result is a balanced, rich and pleasant smoking experience - the type of experience the new JOYA brand is known for as demonstrated by the release of Joya Red" said, Mario Perez, Factory Manager.

Joya Black will be available in 20 count boxes and will be priced similarly to Joya Red, ranging from $5.50 to $8.00 per cigar. It will be available in the following sizes:

• Robusto (5 ¼ x 50)
• Toro (6 x 52)
• Doble Robusto (5 x 56)
• Nocturno (6 ¼ x 46)

Joya Black will be available to all retailers and will be presented during the upcoming IPCPR 84th Annual Convention and Trade Show in Las Vegas in July 2016. Drew Estate will distribute the brand in the U.S. as JDN’s exclusive distributor. Joya Black will also be available worldwide through our International Marketing Division and JDN’s partners.

About Joya de Nicaragua

JOYA DE NICARAGUA S.A., is a family owned, Nicaragua-based cigar factory that handcra s traditional cigars for the premium luxury cigar market. Founded in 1968, it is Nicaragua’s oldest cigar factory in operation and home to the legendary JOYA DE NICARAGUA® brand of cigars. JDN is regarded by many as the patriarch cra er of robust, unique puro blends of locally grown black tobaccos, and its cigars are sold in more than 43 countries around the world. For more information, please visit www.joyacigars.com.

For additional information
please e-mail: press@joyacigars.com