Tuesday, June 28, 2016

Drew Diplomat Event Series Kicks Off


Drew Diplomat Event Series kicks off with the Liga Privada Unico Serie Velvet Rat and at a Drew Diplomat Retailer near you!

Miami, FL – Drew Estate announced today the launch of the Drew Diplomat Event Series, an event tour that makes stops across the United States at Drew Diplomat Retailers. The final stop of this tour will take place on August 6, 2016 at the second annual Connecticut Barn Smoker, held on the same Connecticut River Valley farm that produces the wrapper for Drew Estate’s Liga Privada No. 9 and Liga Privada T52 cigars.

The Liga Privada Unico Serie Velvet Rat is presented in a 6 ¼ x 46 Lonsdale vitola, featuring the iconic fan tail featured on many Unico Serie Cigars. The cigar features a Connecticut Broadleaf “High” Mediums Wrapper, with a Plantation Sungrown Brazilian Mata Fina Binder and filler leaves from Nicaragua and Honduras. In total, 5,000 Velvet Rats were produced in January 2015, and have since been at La Gran Fabrica Drew Estate aging in the companies cold rooms. The cigar was previously released in October of 2012 at Tesa Cigars, limited to 100 bundles of 10, and at the first annual Connecticut River Valley Barnsmoker last August.

From Jonathan Drew’s Wynwood Safe House, he stated that, "fellowship is at the cornerstone of Drew culture, and now that we are over 5,000 members on DIPS, we wanted to do something extra-ordinary for you guys.  Over the last five years, peeps keep asking about snagging some Velvets. With this momentous Diplomat achievement, we wanted to get ya'll something bangin."

Drew Estate fans who are members of the Drew Diplomat Mobile App Program will also be eligible to receive an exclusive Liga Privada Unico Serie Velvet Rat when they make a qualifying promotional purchase at a Drew Estate event in Drew Diplomat Retailers between now and August 6, 2016, while supplies last. The Drew Diplomat mobile application launched on June 3, 2016 and is available on the App Store for iPhone® and iPod Touch® and on Google Play™ for Android™.

Jessi Flores, Director of Subculture Studios, dedicated a commemorative graffiti mural at De la Esquina de los Bancos media cuadra al Oeste in Esteli, Nicaragua, in honor of the first 5,000 Drew Diplomat Members. 

Jessi, also known as 'Victims', under his street art alias, mentioned that, “This mural is a process that is going to take the summer to complete. We started off with the Diplomat logo and added our unique techniques. We are dropping a Velvet Rat on the wall to compliment the Guardabarranco, the bird that represents our Country. We are proud to see Nicaragua play such a pivotal role in the Diplomat program."

President of Drew Estate, Michael Cellucci stated. “One of the main goals of creating Drew Diplomat was to connect our Drew Estate final consumers to the Retailers who have stood behind our premium cigars for so many years. Now, with the "Drew Diplomat Rewards Program" we are truly effective from both the on-line and in-store avenues.  It's a fun and effective approach to show appreciation to the Drew Estate extended family." 
Events that are currently scheduled at Drew Diplomat Retailers between today and August 6, 2016 are listed below. Drew Estate representatives will be present at the events to help answer any questions related to setting up the app on their mobile devices.

  • 06/28/2016 – The Beer Sellar in Newport, KY from 5:00 PM – 8:00 PM
  • 06/29/2016 – Tobacco Road Outlet in Fayetteville, NC from 3:00 PM – 6:00 PM
  • 06/29/2016 – Blend Bar and Cigar in Indianapolis, IN from 5:00 PM – 8:00 PM
  • 06/29/2016 – Fort Orange Club in Albany, NY from 5:00 PM – 9:00 PM
  • 06/29/2016 – Humidor Fine Cigars & Wine in Dothan, AL from 5:00 PM – 8:00 PM
  • 06/29/2016 – ABC Fine Wine & Spirits in Orlando, FL from 6:00 PM – 8:00 PM
  • 06/30/2016 – Cigar Club in Modesto, CA from 4:00 PM – 8:00 PM
  • 06/30/2016 – Up Down Tobacco in Chicago, IL from 5:00 PM – 8:00 PM
  • 06/30/2016 – Brookelyn Premium Cigars in Wilmington, NC from 5:00 PM – 8:00 PM
  • 06/30/2016 – Superior Smoke Shoppes in Natrona Heights, PA from 5:00 PM – 8:00 PM
  • 06/30/2016 – Brennans in Taunton, MA from 6:00 PM – 10:00 PM
  • 06/30/2016 – ABC Fine Wine & Spirits in Hudson, FL from 6:00 PM – 8:00 PM
  • 07/01/2016 – Tobacco Road Outlet in Fuquay Varina, NC from 12:00 PM – 3:00 PM
  • 07/01/2016 – Aficionado’s Premium Cigars in Coral Springs, FL from 5:00 PM – 8:00 PM
  • 07/02/2016 – Three J’s in Davie, FL from 12:00 PM – 3:00 PM
  • 07/02/2016 – East End Cigar Co in Myrtle Beach, SC from 1:00 PM – 6:00 PM
  • 07/05/2016 – Tinderbox in Myrtle Beach, SC from 5:00 PM – 9:00 PM
  • 07/06/2016 – Five Points Cigar Shop & Lounge in Athens, GA from 5:00 PM – 8:00 PM
  • 07/07/2016 – Pars & Cigars in West Des Moines, IA from 4:00 PM – 7:00 PM
  • 07/07/2016 – Jungle Jims in Fairfield, OH from 5:00 PM – 8:00 PM
  • 07/08/2016 – Smoker Friendly in Pittsburgh, PA from 2:00 PM – 5:00 PM
  • 07/08/2016 – Aphelion Cigar in Gambrills, MD from 5:00 PM – 9:00 PM
  • 07/09/2016 – Cascade Cigar & Tobacco in Happy Valley, OR from 1:00 PM – 6:00 PM
  • 07/09/2016 – Allegheny Smokeworks in Pittsburgh, PA from 11:00 AM – 2:00 PM
  • 07/09/2016 – Buttheads Tobacco Emporium in Danbury, CT from 12:00 PM – 4:00 PM
  • 07/09/2016 – Hawaii Prince Hotel in Honolulu, HI from 6:00 PM – 9:00 PM
  • 07/09/2016 – Havana Mix Cigar Emporium in Memphis, TN from 6:00 PM – 9:00 PM
  • 07/09/2016 – En Fuego Tobacco Shop in Rockwall, TX from 2:00 PM – 6:00 PM
  • 07/11/2016 – Cup O Joes in Queensbury, NY from 12:00 PM – 5:00 PM
  • 07/13/2016 – Genuine Tobacco Company in Columbia, PA from 5:00 PM – 9:00 PM
  • 07/13/2016 – Park Avenue Club in Florham, NJ from 6:00 PM – 10:00 PM
  • 07/14/2016 – Cigar Box in Midwest City, OK from 5:00 PM – 8:00 PM
  • 07/14/2016 – Cigars and More in Bakersfield, CA 3:00 PM – 8:00 PM
  • 07/14/2016 – Davidus Cigars in Baltimore, MD from 5:00 PM – 9:00 PM
  • 07/14/2016 – La Casa Toledo in Toledo, OH from 2:00 PM – 4:00 PM
  • 07/14/2016 – Tobacco Grove in Maple Grove, MN from 4:00 PM – 10:00 PM
  • 07/15/2016 – The Cigar Box in Broken Arrow, OK from 4:00 PM – 6:00 PM
  • 07/15/2016 – Girouard Vineyards in Tulsa, OK from 7:00 PM – 11:00 PM
  • 07/15/2016 – Old Oak Cigar Shop in Thousand Oaks, CA from 4:00 PM – 9:00 PM
  • 07/15/2016 – Cigars Plus in Wyomissing, PA from 3:00 PM – 7:00 PM
  • 07/15/2016 – West Coast Cigars in San Jose, CA from 5:00 PM – 9:00 PM
  • 07/16/2016 – Planet RYO in Shrewsbury, PA from 2:00 PM – 7:00 PM
  • 07/16/2016 – Three J’s in Davie, FL from 12:00 PM – 3:00 PM
  • 07/17/2016 – Smoke Inn in Boynton Beach, FL from 7:00 PM – 11:00 PM
  • 07/17/2016 – Smokes Wisconsin in Appleton, WI from 5:00 PM – 9:00 PM
  • 07/20/2016 – Dirty Dog Cigar Shoppe in Mckessport, PA from 5:00 PM – 8:00 PM
  • 07/20/2016 – Cigar Loft in San Mateo, CA from 5:00 PM – 9:00 PM
  • 07/20/2016 – Dallas Cigars in Dallas, TX from 5:00 PM – 8:00 PM
  • 07/21/2016 – Cigar Club in Modesto, CA from 4:00 PM – 8:00 PM
  • 07/21/2016 – Cross Street Tobacco in Baltimore, MD from 5:00 PM – 8:00 PM
  • 07/21/2016 – ABC Fine Wine & Spirits in Sarasota, FL from 6:00 PM – 8:00 PM
  • 07/21/2016 – Smoker Friendly in Pittsburgh, PA from 11:00 AM – 1:00 PM
  • 07/21/2016 – Bloom Cigar Company in Pittsburgh, PA from 2:00 PM – 4:00 PM
  • 07/22/2016 – Smoke inn in Del Rey Beach, FL from 7:00 PM – 11:00 PM
  • 07/22/2016 – Slow Burns in Baltimore, MD from 5:00 PM – 8:00 PM
  • 07/22/2016 – Tinderbox in Myrtle Beach, SC from 5:00 PM – 9:00 PM
  • 08/02/2016 – Cup O Joes in Queensbury, NY from 12:00 PM – 5:00 PM
  • 08/02/2016 – Smoke Cigar Shop in Bridgeville, PA from 3:00 PM – 5:00 PM
  • 08/02/2016 – Jernigans Cigar Bar Mount in Lebanon, PA from 6:00 PM – 8:00 PM
  • 08/03/2016 – ABC Fine Wine & Spirits in St. Augustine, FL from 6:00 PM – 8:00 PM
  • 08/04/2016 – Habana Premium Cigar Shop in Albany, NY from 5:00 PM – 9:00 PM
  • 08/05/2016 – Lil Brown Smoke Shack in Yakima, WA from 3:00 PM – 7:00 PM
  • 08/05/2016 – Sid’s Tobacco Store in Memphis, TN from 5:00 PM – 9:00 PM
  • 08/06/2016 – Connecticut River Valley Barn Smoker in South Windsor, CT

To see all Drew Estate events download the new Drew Diplomat app on either Apple App Store or Google Play™ for Android™, visit this link: https://bnc.lt/m/xo5nWDcJyo.

About Drew Estate

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Nirvana, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.

Introducing the all new Cusano Bundle Selection


Cusano Cigars launches new competitively priced bundle selection, adds full-flavored Nicaraguan blend to lineup.

(Pinellas Park, FL – June 2016) To the excitement of aficionados who seek excellent quality at everyday value prices, a new Cusano bundle selection is now available in three outstanding blends, including a new full-flavored Nicaraguan taste offering. The popular Cusano M1 and P1 lines will carryover, but have been repackaged and converted to 16-count bundles units. Manufactured at AgroIndustrias Laepe in Honduras, the Cusano bundle selection lines deliver taste and value that are sure to get your attention.

All Cusano bundle selection blends are offered in three top-selling formats: Robusto (5 x 50), Churchill (7 x 48) and Gordo (6 x 60). With MSRP’s starting at $1.99 per cigar, the trio of new Cusano bundles are competitively priced without sacrificing consistency, quality, or flavor.

N1 NICARAGUA BUNDLES
Cigar Information
Wrapper: Sumatra Binder:  Sumatra
Filler:  Nicaraguan and Dominican tobaccos

Formats:  
Robusto  50 RG x 5” / 2.0 X 12.7 cm  
Churchill  48 RG x 7” / 1.9 X 17.8 cm   
Gordo  60 RG x 6” / 2.3 x 15.2 cm 

Intensity: Medium to full body

Tasting Notes: 
The Cusano N1 Nicaragua has been created to excite fans of the full–flavored earthiness provided by Nicaraguan tobacco. The Sumatra wrapper and binder leaves compliment the robustness of the Nicaragua filler tobaccos to create a richly flavorful, yet smooth taste experience. For those seeking premium Nicaraguan flavor at a great value, Cusano N1 is the smart choice.

P1 MADURO BUNDLES  
Cigar Information 
Wrapper: Mexico 
Binder:  Ecuador Connecticut 
Filler:  Dominican 

Formats:  
Robusto  50 RG x 5” / 2.0 X 12.7 cm   
Churchill  48 RG x 7” / 1.9 X 17.8 cm   
Gordo  60 RG x 6” / 2.3 x 15.2 cm 

Intensity: Medium

Tasting Notes: 
The Cusano P1 Maduro will be sure to please the most dedicated Maduro fans with its exceptional quality at an affordable price. Presented with a dark and oily wrapper leaf from Mexico, this value blend provides a full-flavored, medium-bodied smoking experience with a nice range of sweetness on the palette.

M1 CONNECTICUT BUNDLES 
Cigar Information 
Wrapper: Ecuador Connecticut 
Binder:  Ecuador Connecticut 
Filler:  Dominican 

Formats:  
Robusto  50 RG x 5” / 2.0 X 12.7 cm   
Churchill  48 RG x 7” / 1.9 X 17.8 cm   
Gordo  60 RG x 6” / 2.3 x 15.2 cm 

Intensity: Mild to Medium

Tasting Notes: 
The Cusano M1 Connecticut is crafted to provide all the quality and flavor of a premium cigar offering for only a fraction of the price. This handmade mild and smooth cigar features an outstanding Ecuador Connecticut wrapper and binder with Dominican Republic filler leaves that combine to satisfy any cigar connoisseur’s palette. The value provided by the Cusano M1 Connecticut is sure to get your attention.
  
LAUNCH AND AVAILABILITY  
The new Cusano Bundles selection will be available at premium tobacconist stores in the USA as of June 2016.

Davidoff Cigars To Honor Appointed Merchants With Golden Band Awards


Davidoff Cigars to honor its Appointed Merchants with the Golden Band Awards in Las Vegas, NV 

Ultra-Premium Cigar Brand will introduce a new award and honor top merchants 
  
PINELLAS PARK, FL, JUNE 27, 2015 — Davidoff, the leading luxury premium cigar brand, announces the Fifth Annual Davidoff Golden Band Awards Show nominees, honoring those Appointed Merchants who best embody the Davidoff standard of excellence. The Fifth Annual Awards show will be part of an exclusive Davidoff event on July 26th at IPCPR in Las Vegas, NV. 

This year, Davidoff will introduce a new category, “Canadian Depositaire of the Year“, which will honor the Canadian Appointed Merchant with the highest sales & support of all of the Davidoff of Geneva products. In conjunction with the announcement, the Golden Band Awards website has been revamped featuring this year’s nominees.  

 “The Davidoff Golden Band Awards provide us with an opportunity to recognize our Appointed Merchant network and, in particular, those Appointed Merchants who have really taken their business with Davidoff to the next level.  The success of Davidoff has been made possible through decades of close and longstanding partnerships with trusted merchants. Davidoff has a strong track record of cooperation with its family of retailers to help them grow their businesses, align on best practices and contribute towards the increased growth of the Davidoff brand,” says Jim Young, President of Davidoff North America.  

“The Golden Band Awards provides us the opportunity to say thank you to our Davidoff Appointed Merchants not only for their partnership, but also their support, enthusiasm and commitment to high standards,” emphasizes Richard Krutick, Vice President of Marketing for Davidoff USA.

The Golden Band Awards will honor Appointed Merchants across ten categories:

Best New Appointed Merchant  Nominees:  Tobacco Grove (Maple Grove, MN), Smoker’s Haven (Lincroft, NJ), ZT Cigars (Oklahoma City, OK), Franklin Cigar (Franklin, TN), Fogue & Bates (Tulsa, OK) 

Best Davidoff Merchandising  Nominees:  Just For Him (Springfield, MO), Club Humidor (San Antonio, TX), Tobacco Locker (North Port, FL), Ambassador Fine Cigars (Phoenix, AZ), Franklin Cigar (Franklin, TN)   

Best Davidoff Performance (Single Location) Nominees: Regency Cigar Emporium LLC (East Greenwich, RI), Hemingway (Palo Alto, CA), Blend Bar Cigar (Indianapolis, IN), Tobacconist of Greenwich (Greenwich, CT), Maxamar Cigars (Orange, CA)  

Best Davidoff Performance (Multiple Locations) Nominees: DW International Distributors LLC (Santa Monica, CA), Humidor of Westmont (Westmont, IL), Serious Cigars LLC (Houston, TX), Club Cubano Cigars (Countryside, IL), Ambassador Fine Cigars (Phoenix, AZ)
  
Davidoff Growth Award (Single Location) Nominees: Doc James Tobacco (Shrub Oak, NY), Mission Liquor & Tobacco Inc. (Pasadena, CA),Buckhead Cigar Club LLC (Atlanta, GA), Maxamar Cigars (Orange, CA), Hemingway (Palo Alto, CA) 

Davidoff Growth Award (Multiple Locations) Nominees: Ambassador Fine Cigars (Phoenix, AZ), DW International Distributors LLC (Santa Monica, CA), Smoke Inn (Boynton Beach, FL), Puffs-n-Stuff (Pittsburg, PA), Tinder Box #208 (Charlotte, NC)

Canadian Depostaire of the year Nominees: Nottingham Cigars & Pipes (Sherwood Park, Alberta), Cigar Connoisseurs (Vancouver, BritishColumbia), Vasco (Montreal, Quebec), The Humidor Cigar Company Ltd (Woodbridge, Ontario), Zigarren – A simple Pleasure (Calgary, Alberta) 

Davidoff Appointed Merchant of the Year  Nominees: Doc James Tobacco Inc. (Shrub Oak), Prime Cigar LLC (Boca Raton, FL), Humidor and Lounge (Wichita, KS), Hemingway (Palo Alto, CA), Blend Bar Cigar (Indianapolis, IN) 

The Industry Service Award honorees will not be announced until the evening of the event. This award is presented to the Appointed Merchants that have contributed to sustain the premium cigar industry and to advance the industry’s agenda in legislation, regulation and the community. 

The final award category is the Zino Davidoff Legacy Award, which will be presented to the 

Appointed Merchant who has stood out over the years as the champion of what premium cigars and premium cigar retailing are all about. 

Please visit GoldenBandAwards.com for more information.

Media contact:
Richard Krutick Vice President of Marketing, Davidoff Davidoff of Geneva  727-828-5400 Richard.Krutick@davidoffusa.com davidoff.com | @Davidoff_Cigars | facebook.com/DavidoffCigars1911
  
About Oettinger Davidoff AG
The CHF 1.2 billion Oettinger Davidoff AG, with over 3,500 employees around the world, traces its roots back to 1875 and remains family owned to this day with two distinctly different businesses: one that is focused on FMCG distribution in the Swiss market and one dedicated to the core business of producing, marketing and retailing premium branded cigars, tobacco products and accessories. The premium branded cigar business includes Davidoff, AVO, Camacho, Cusano, Griffin’s, Private Stock, Zino and Zino Platinum. Oettinger Davidoff AG is anchored in a strong “crop-to-shop” philosophy, having pursued a vertical integration from the tobacco fields in the Dominican Republic, Honduras and Nicaragua to the worldwide network of almost 70 Davidoff Flagship Stores. 

Monday, June 27, 2016

Introducing the new Cusano Premium Nicaragua

On the heels of the successful Cusano Dominican range, Oettinger Davidoff launches the new Cusano Nicaragua Estelí line.

(Basel, Switzerland – June 2016)  To delight cigar lovers who are looking for fine quality cigars at great value, Cusano is expanding its premium range with the addition of a new medium-to-full body Nicaragua Estelí line. Blended with fine Nicaraguan and Dominican filler tobaccos and refined with a Negro San Andrés wrapper from Mexico, this line is designed for aficionados seeking the daily pleasure of a great-tasting cigar to enjoy calmly at their leisure or share with friends.  

Charles Awad, Senior Vice President of Global Marketing and Innovation at Oettinger Davidoff AG, said: “We continue to look for ways to broaden our portfolio to meet key aficionado taste preferences and be the indispensable business partner to retailers worldwide. The new Nicaragua Estelí range will spice up the Cusano offering by bringing a stronger, fuller bodied multi-origin blend made of tobaccos from Nicaragua, Mexico, Ecuador and the Dominican Republic to our Cusano brand.” 
  
CIGAR AND BLEND 
Wrapper: Negro San Andrés from Mexico 
Binder:  Connecticut Ecuador 
Filler:  Nicaraguan and Dominican tobaccos 

Formats:  
Robusto  50 RG x 5” / 2.0 X 12.7 cm   
Churchill  48 RG x 7” / 1.9 X 17.8 cm   
Toro  50 RG x 6” / 2.0 X 15.2 cm   
Gordo  60 RG x 6” / 2.3 x 15.2 cm  

Intensity: Medium to full body     

TASTING NOTES:
The Cusano Nicaragua Estelí shows off with a beautiful Mexican wrapper that is shiny and veinless, leaving a honey sweetness on the lips. After the first puffs, one can immediately feel the impact of the Nicaraguan filler tobaccos that stimulate the back area of the palate with spicy notes. Additional woody, creamy and earthy notes are derived from the Dominican filler tobaccos to deliver a more complex experience. To guarantee the quality and excellent taste, Cusano master blenders oversee the making of the complete Cusano cigar range in the Dominican Republic.  

LAUNCH AND AVAILABILITY:  
This new Cusano Nicaragua Estelí cigar range will be available at premium tobacconist stores in the USA as of June 2016. 

MEDIA CONTACT:  
Oettinger Davidoff AG Corporate Communications
Hochbergerstrasse 15 CH – 4002 Basel Tel. +41 61 279 36 24 

Thursday, June 23, 2016

JOYA DE NICARAGUA EXPANDS ITS MEDIUM BODIED LINE-UP WITH JOYA BLACK

Black is the new Joya!


The Joya family is proud to present Joya Black, a follow up to the very well-received Joya Red launched in 2014. is new blend is a continuation of efforts from the factory to introduce contemporary, innovative products to the marketplace.

Th e JOYA line changed the way smokers enjoyed Nicaraguan cigars with the introduction of Joya Red, a medium bodied, full avor smoke specially designed and blended for the modern smoker. e new Joya Black follows in these footsteps and takes the experience up a notch by incorporating a dark Mexican wrapper and Nicaraguan llers. Modern in Spirit, fuller in Flavor and Stronger in Attitude, this cigar provides a complex smoke, perfect for those who want more.

Both Joya Red and Joya Black were engineered by the youngest executive team in the industry, along with the most senior Master Blenders of Nicaragua. Together they created JOYA, a line-up of cigars that represents the more approachable and adventurous side of Nicaragua's very rst, and most authentic, cigar factory. 

“Since its inception, the JOYA brand has pushed the limits of our factory and showcased a new side of our people and our products. Varying from fun, and easy smokes like Joya Red, to sophisticated and more complex smoking experiences such as the new Joya Black, and together with new upcoming variants, JOYA's portfolio will continue to generate excitement among modern smokers and make their smoking journey much more rewarding.“ Juan Ignacio Martínez, President of Joya de Nicaragua, said.

 "Th is is Joya de Nicaragua’s rst cigar to feature a Mexican San Andres Negro wrapper. We have had these wrappers available for some time and we wanted to create a blend with rich Nicaraguan tobacco, yet without the overpowering strength. e result is a balanced, rich and pleasant smoking experience - the type of experience the new JOYA brand is known for as demonstrated by the release of Joya Red" said, Mario Perez, Factory Manager.

Joya Black will be available in 20 count boxes and will be priced similarly to Joya Red, ranging from $5.50 to $8.00 per cigar. It will be available in the following sizes:

• Robusto (5 ¼ x 50)
• Toro (6 x 52)
• Doble Robusto (5 x 56)
• Nocturno (6 ¼ x 46)

Joya Black will be available to all retailers and will be presented during the upcoming IPCPR 84th Annual Convention and Trade Show in Las Vegas in July 2016. Drew Estate will distribute the brand in the U.S. as JDN’s exclusive distributor. Joya Black will also be available worldwide through our International Marketing Division and JDN’s partners.

About Joya de Nicaragua

JOYA DE NICARAGUA S.A., is a family owned, Nicaragua-based cigar factory that handcra s traditional cigars for the premium luxury cigar market. Founded in 1968, it is Nicaragua’s oldest cigar factory in operation and home to the legendary JOYA DE NICARAGUA® brand of cigars. JDN is regarded by many as the patriarch cra er of robust, unique puro blends of locally grown black tobaccos, and its cigars are sold in more than 43 countries around the world. For more information, please visit www.joyacigars.com.

For additional information
please e-mail: press@joyacigars.com


Monday, June 20, 2016

GURKHA'S ULTRA-PREMIUM CIGARS DOMINATE ASIA

Non-Cuban Cigars that Highlight Quality and Consistency are in Big Demand



Fort Lauderdale, FL- When it comes to super premium luxury brands and prestigious companies, names like Louis Vuitton, Moet Hennessey, Patek Philippe, Chanel and Rolls Royce get bandied about, but when the conversation in Asia turns to cigars, there's only one name spoken. Gurkha!

"We have considered entering the Asian markets for some time now and finally took the plunge. Many wealthy Asians know a good smoke so naturally they gravitate towards our cigars and we have seen a tremendous surge in sales," said Kaizad Hansotia, Founder and CEO of Gurkha Cigars, "Additionally, since the Asian culture is all about honoring others by bestowing expensive luxury gifts on those they hold in high esteem, Gurkha Cigars have become a favorite super-premium gift given by high-powered Asian businessmen."

Gurkha is focused on expanding into Asia and has underscored its commitment to the region by opening the first high-end cigar lounge in India. The elegant Cigar Lounge at Artisan opened to stellar reviews inside the stylish Hotel Sofitel Mumbai BKC in the heart of Mumbai's financial business district's Bandra Kurla complex. The grand opening was hosted by Anish Trivedi, a prominent Indian radio and theatre personality as well as a cigar enthusiast himself in conjunction with Biswajit Chakraborty, general manager of Hotel Sofitel Mumbai BKC, and Danny Carroll, Brand Ambassador India for Gurkha Cigars. More than 300 guests that included heads of diplomatic missions, private equity fund managers and famous Mumbai personalities were treated to some of the finest Gurkha cigars in the world along with complementary glasses of Single Malt Scotch. 

Demand for the world's finest and consistently great cigars in a market that appreciates and recognizes opulence and quality has created demand for Gurkha's highly prized premium cigars.

Over the last 10 years, non-Cuban cigars have been gaining in popularity in Asia due to the quality of the tobacco and construction of the cigars. Real cigar aficionados know the Cuban cigars are no longer the standard or the rule to a great cigar.

"Top cigar companies such as Davidoff, Gurkha, Flor Dominicana, Drew Estate, Padron and Pepin Garcia all produce premium cigars that can stand up and compete with a Cuban cigar any day of the week," said Hansotia. "Cuban cigars are one dimensional in their flavor base. They don't have the complexity that blended cigars have. The tobacco isn't grown in different soils from other well-known tobacco nations such as the Dominican Republic, Nicaragua or Honduras for example. Quality control outside of Cuba is 10 times better than it is inside Cuba. Hand rolling cigars is an art and the demand for skilled rollers will increase." Hansotia adds, "There is a saying in Asia, "If you are a millionaire, you smoke Davidoff, but if you are a billionaire, you smoke Gurkha" and Gurkha Cigars have now entered the Asian market with immediate success."

Also impacting the quality of Cuban cigars is the willingness of other countries to pay more allowing them to lure quality workers away from Cuban factories. The Communist regime has left its mark on half a century of workers. Isolation and neglect of the Island Nation has potentially destroyed what was once a truly unique crop. Wages are still low. Morale is low. Labor conditions are still poor and the labor force remains unmotivated. Cuba has also been plagued by rumors that the land has become bad for farming. All these factors contribute to Gurkha’s success in Asia. And, non-Cuban cigars have also gained exposure thanks to magazines like Cigar Journal, Robb Report and Esquire, all of which are read by savvy Asian professionals.

Gurkha Cigars are now also known throughout Asia as the Rolls Royce of cigars, so it's no surprise that they are the most sought-after cigars in this new market. Gurkha produces eight million cigars per year that are sold in more than 58 countries worldwide. And while Gurkha is known for its exclusivity, it has an impressive array of 105 brands of flawlessly handcrafted, premium cigars created in a variety of strengths, tasting profiles, and price-points. No matter what your taste, there's a Gurkha cigar that's perfect for your palate.

And Gurkhas can now be found in Hong Kong, China, Thailand, Malaysia, Singapore, Taiwan, India and Malaysia where the price of cigars is considered to enhance its aristocracy. "And, this market is still developing," said Hansotia.

The International Headquarters of Gurkha Cigars quietly carries on a century-old tradition of excellence by bringing the finest cigars to connoisseurs from its beautifully appointed facility in South Florida. Gurkha is a must have for any cigar smoker, be advised once you try these most alluring of all sensations and taste you can never go back to smoking anything else. It truly is the nectar of the gods. For additional information, visit www.gurkhacigars.com.

Tuesday, June 14, 2016

Casa De Montecristo By Prime Cigar & Whiskey Bar Opens In Miami's Downtown Brickell Area


Photo: Jason Reznik Javier Estades, and Ryan Leeds

CASA DE MONTECRISTO BY PRIME CIGAR & WHISKEY BAR OPENS

One-of-a kind venue opened its doors in the epicenter of Miami’s Downtown Brickell area.


MIAMI – Casa De Montecristo by Prime Cigar & Whiskey Bar in Brickell-Miami officially opens its doors to the public after an invitation-only “Gold” carpet event attended by VIPs, city officials and local celebrities.  Prime Cigar’s first location in Boca Raton, set them apart as the premier cigar bar in South Florida. Prime Cigar is partnering with Tabacalera USA to unveil a one of kind cigar and whisky lounge. The new establishment looks to thrive in the heart of Miami’s business district, at Brickell’s newly built 1100 Millecento residential tower.


Prime Cigar’s founders, Jason Reznik and Ryan Leeds, celebrated in grand style, as they treated over 300 event guests, to an evening of live music, cocktails, catered food, and a variety of select Montecristo cigars. Guests were also treated to a special Johnnie Walker tasting. Hosted by a Master Whiskey expert, the tasting featured a traveling showcase trunk, with every expression of the brand. Casa De Montecristo by Prime Cigar & Whiskey Bar finally became a reality after Jason and Ryan along with Javier Estades, Head of Premium Cigar Operations for Tabacalera USA, cut the ceremonial ribbon with oversized scissors. Ryan and Jason were later presented with a “Salute” by Miami Mayor Tomas Regalado. Local celebrities in attendance included Tito Puente Jr., world renowned Cuban- American artist Carlos Navarro, and VH1 reality star and recording artist Jane Castro.


The location of the 4,700 square foot Casa De Montecristo by Prime Cigar & Whiskey Bar, was strategically chosen. Brickell has become one of Miami’s most dynamic neighborhoods, where business and nightlife seem to live together seamlessly.  The upscale bar and lounge, will features a walk-in humidor, full-bar stocked with exclusive and hard to find whiskeys, members’ lounge, and private board room. Custom furniture and design elements (which exude simple elegance) will please the cigar aficionados, or those looking for a unique experience, for a rare whiskey, craft cocktails, or a nightcap. The establishment also features a “vintage collector’s room,” which houses unique and vintage cigars.

One important feature that sets Prime Cigar apart is the state-of-the-art air control system. This innovative system provides 80 tons of A/C, and replaces 100 percent of the air constantly. This system was of great importance to Leeds and Reznik, as they wanted customers to enjoy themselves in the upmost comfort.

Prime Cigar was born out of close bond between father and son. Ryan Leeds’ father passed away in a tragic accident, which led Leeds to ponder the meaning of life, with friend and business partner, Jason Reznik.  Ryan retired from his career in banking which spanned two decades, and put his efforts into creating Prime Cigar in Boca.  Inspired by the lessons and experiences of his father, Ryan created a space which celebrates their love of cigars, good whiskey, and luxury comforts.

Casa De Montecristo by Prime Cigar & Whiskey Bar invites the Miami-Dade public to experience ‘sophisticated relaxation.’

ABOUT PRIME CIGAR & WINE BAR
Founded in 2010, Prime Cigar & Wine Bar is a cigar bar and lounge featuring premium cigars, top-shelf spirits and fine wines. Prime Cigar delivers a sophisticated relaxation experience to all its guests and boasts a state-of-the-art air control system, ensuring a comfortable smoke-friendly environment.

About Tabacalera USA
Tabacalera USA oversees the Fort Lauderdale-based premium cigar division of Altadis U.S.A., the manufacturer and marketer of such classic hand-made cigars as Montecristo, Romeo y Julieta and VegaFina. Tabacalera USA is also responsible for the North Carolina-based 800-JR Cigar and its affiliates. Tabacalera USA’s affiliates operate premium cigar production facilities in the Dominican Republic and Honduras. For more information about Tabacalera USA, please contact Mark Smith at mark.smith@itgbrands.com.

For more information on Casa De Montecristo by Prime Cigar & Whiskey Bar, please contact Creativas Group at: info@creativasgroup.com. Photographs and interviews are available by request. Follow on social via @ Casa De Montecristo by Prime Cigar & Whiskey Bar

Creativas Group Inc. provides public relations and marketing counsel to national brands, recognized special events and leading non-profit organizations. For more information: www.creativasgroup.com. Follow us on social media @CreativasGroup.

The Davidoff Art Initiative Presents The Inaugural Art In Lounges program


The Davidoff Art Initiative presents the inaugural Art in Lounges program featuring Dominican artist Fausto Ortiz in collaboration with Centro de la Imagen de Santo Domingo #DavidoffArts

Basel, Switzerland, June 13, 2016 – The Davidoff Art Initiative is pleased to announce that Dominican artist Fausto Ortiz has been selected as the inaugural artist to be featured in the Davidoff Lounges as part of the Art in Lounges program.

This program builds on Davidoff’s long-term commitment to bring recognition and greater international visibility to art and artists of the Caribbean region – a goal already pursued by the Davidoff Art Initiative’s Residencies, Grants, Dialogues, and Limited Art Editions. With this commitment in mind, the Davidoff Art Initiative, in association with Centro de la Imagen de Santo Domingo – the leading organization focusing on photography in the Dominican Republic – will present works by Fausto Ortiz in Davidoff lounges worldwide. Ortiz’s work will be on view in Davidoff stores globally, providing further exposure for Caribbean art on an international scale. 

For a limited time, art works in the Art in Lounges series will be available for purchase directly at the Davidoff locations where they are on display. Proceeds from these sales will be shared with the exhibiting artists.

In describing his work, Fausto Ortiz has said: “My work is the result of living in and surviving a Caribbean context, where changes and geographical mobility are the norm. Art is the only democratic space for us as humans to discern and craft our ideas, regardless of socioeconomic level or political beliefs. It is the perfect platform to express your feelings towards certain situations that affect you deeply. Photography is the key that opens the door to that space and allows me to engage in a dialogue with my environment to express my point of view."

ABOUT THE ARTIST
Fausto Ortiz (b.1970, Santiago de los Caballeros, Dominican Republic) was interested in visual arts from an early age. After having his first artistic experiences at the School of Art and Design MCM, in 1990, he began to focus on photography in 1998 and has since evolved his own distinct style and vision based on experimentation and the search for new expressive codes. He is a member of Grufos, a photography collective from Santiago and has participated in workshops at the International Center of Photography in New York. Ortiz works and lives in the Dominican Republic, where he teaches photography at the PUCMM University, Campus of Santiago. His works are part of prestigious collections, including but not limited to: the Organization of American States (OAS), Washington, USA; Museo de Arte Moderno, Santo Domingo, D. R.; Centro E. León Jimenes, Santiago de los Caballeros, D. R.; and Luis Gutierrez and Carmen Bermúdez’s private collection, San Juan, P.R.

ABOUT THE ART IN LOUNGES SERIES
The Art in Lounges gives a further dimension to Davidoff’s efforts to heighten the visibility and exposure of the arts of the Caribbean by transforming spaces in Davidoff lounges worldwide into temporary exhibition displays. These occasional presentations will allow visitors to appreciate contemporary Caribbean art and purchase examples of the works on display. 

ABOUT DAVIDOFF ART INITIATIVE
The Davidoff Art Initiative supports contemporary art and artists in the Caribbean, strengthens art organizations in the Dominican Republic, shares knowledge and expertise about contemporary art, and fosters cultural engagement between the Caribbean and the rest of the world. At the core of the Davidoff Art Initiative, Davidoff aims to support the cultural community of the Dominican Republic, where much of its production and many of its employees are based. The initiative brings opportunity and visibility to the art and culture of the wider Caribbean region, extending the company’s long-standing commitment to artistry, craftsmanship, community, and quality.

ABOUT CENTRO DE LA IMAGEN DE SANTO DOMINGO
Created in January 2011 by the Fundación Imagen 83, the Centro de la Imagen de Santo Domingo is a space dedicated to the study, analysis, instruction, promotion, dissemination, and appreciation of photography and video in Dominican Republic. Centro de la Imagen is the first organization to be dedicated to the promotion and development of photographers and video artists in the Dominican Republic. The main objective of this non-governmental organization is to serve as a catalyst in the development of Dominican photographers and video artists from their teenage years to their adult life.

ABOUT OETTINGER DAVIDOFF AG 
Oettinger Davidoff AG with sales of over CHF 600 million and 3,500 employees around the world, traces its roots back to 1875 and remains family-owned to this day with two distinctly different businesses: One that is focused on FMCG distribution in the Swiss market and the other is dedicated to the core business of producing, marketing and retailing premium-branded cigars, tobacco products and accessories. The premium-branded cigar business includes Davidoff, AVO, Camacho, Cusano, Griffin’s, Private Stock, Zino and Zino Platinum. The Oettinger Davidoff AG business is anchored in a strong “crop-to-shop” philosophy, having pursued vertical integration from the tobacco fields in the Dominican Republic, Honduras and Nicaragua to the worldwide network of over 70 Davidoff Flagship Stores that complement a network of strong Appointed Merchants around the world.

Members of the media may contact directly:
For Europe and Asia: 
Sutton 
Elena Davidson ellie@suttonpr.com 
+44 (0)20 7183 3577

Sutton Asia 

Thursday, June 9, 2016

Drew Estate Announces Herrera Estelí Inktome For Small Batch Cigars


Thursday, June 9, 2016 — Miami, FL – Drew Estate announced today that they would be releasing a new blend within their Herrera Estelí line. The new cigar will be available exclusively for Small Batch Cigar, also known as Maxamar Ultimate Cigars.

The new Herrera Estelí Inktome will be presented in a 6 x 46 box-pressed Corona Gorda vitola and will be packaged in 10-count boxes. The blend showcases extensively aged tobaccos from the Estelí and Jalapa growing regions of Nicaragua, with a spicy Honduran Binder and a higher priming Ecuadorian Habano Wrapper than the core Herrera Estelí line. The result is a darker, richer wrapper. The MSRP will be $12.00, and the cigars will be released at tonight’s event at Maxamar Ultimate Cigars with Willy Herrera present.

When asked about the new cigar, Drew Estate Master Blender Willy Herrera stated that, “I like to read cigar forums and blogs for inspiration on new sizes. Adjusting blends based on new sizes is something that I enjoy doing at the factory because it challenges my palette to keep the blends balanced and aligned within the portfolio. I was reading on Reddit that consumers wanted to see a Herrera Estelí in a Norteño format. Something that was simple, yet different.”

To learn more about the new Herrera Estelí products, download Drew Estate’s official mobile application Drew Diplomat on the Apple App Store and Google Play Store. Users will be able to log the new Herrera Estelí Cigar starting today.

About Drew Estate, Inc.
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.

Tuesday, June 7, 2016

Gurkha Cigars Opens First Luxury Cigar Lounge in India


GURKHA CIGARS EXPANDS GLOBALLY SETTING NEW
STANDARD IN LUXURY

Opens First High-End Cigar Lounge in India

Fort Lauderdale, FL – June 7, 2016 - Once again, Gurkha Cigar raises the bar in the super premium luxury cigar market by opening the first ultra-exclusive cigar lounge in India.

The elegant Cigar Lounge at Artisan opened to stellar reviews inside the stylish Hotel Sofitel Mumbai BKC in the heart of Mumbai’s financial business district’s Bandra Kurla complex. The grand opening was hosted by Anish Trivedi, a prominent Indian radio and theatre personality as well as a cigar enthusiast himself in conjunction with Biswajit Chakraborty, general manager of Hotel Sofitel Mumbai BKC, and Danny Carroll, Brand Ambassador India for Gurkha Cigars. More than 300 guests that included heads of diplomatic missions, private equity fund managers and famous Mumbai personalities were treated to some of the finest Gurkha cigars in the world along with complementary glasses of Single Malt Scotch.

According to Kaizad Hansotia, Founder and CEO of Gurkha Cigars, “We have considered opening an ultra-luxurious Cigar Lounge for quite some time now. When we were approached by the Sofitel Hotel in Mumbai all the pieces fell into place. There are many high net worth individuals in India who know and seek out a great cigar smoking experience. We have been seeing sales of our super-premium cigars rise steadily in the Asian and Indian markets over the past few years so it just made sense to expand that experience by opening a Cigar Lounge where cigar aficionados can enjoy a more comprehensively elegant cigar smoking experience.”

“The Hotel Sofitel Mumbai BKC is a hub for unique luxury experiences. In keeping with that theme, it was the ideal choice for the Cigar Lounge at Artisan to open, allowing for the discerning customer to unwind with internationally acclaimed cigars in a sophisticated environment,” said Chakraborty. “Being a cigar aficionado myself, it is my privilege to bring a luxurious lounge for all cigar enthusiasts in the city” boasts Biswajit.

 “We created the perfect environment for enjoying the world’s finest cigars,” said Hansotia. “Whether you prefer to be surrounded by a handsome interior design or you prefer the lush beauty of a garden, the Cigar Lounge at Artisan has you covered. It’s a truly unique amenity and the first in all of India in which to enjoy the Gurkha Cigar experience.”

To help make the launch a unique and special event, Gurkha displayed a box of His Majesty’s Reserve cigars.  These are rare and special cigars that are famous not only for their exquisite taste, but as the world’s most expensive cigars! The HMR blend is comprised of a 15-year Connecticut Maduro wrapper with a 12-year Dominican binder and filler that’s aged with one bottle of the world’s finest cognac. The cigars are infused with a vintage Louis XIII Cognac that can cost from $1,500 to $40,000 a bottle, and a full bottle is used in a box of 20 cigars.  The cigar is then placed in a glass tube. A drop of Louis XIII Cognac is put inside the tube and it is then sealed with a green wax seal. No humidor is required for these cigars. They stay fresh inside the wax sealed tube. Only 75 boxes are made a year and they retail for $35,000.00 a box. The amazing aroma as well as the taste of the cigar will be something that you will never forget.

To add to the exclusive experience of enjoying the world’s finest cigars in Mumbai, the Hotel Sofitel has also created a private members-only club for cigar aficionados that allows you to keep your own bottle of Single Malt Scotch in the cigar lounge. Guests are encouraged to bring prospective clients to the cigar lounge and share their own bottle of Single Malt accompanied by your Gurkha Cigar.

Gurkha Cigars are known throughout the world as the Rolls Royce of cigars, so it’s no surprise that they are the most sought-after cigars in this new market. Gurkha produces eight million cigars per year that are sold in more than 58 countries worldwide. And while Gurkha is known for its exclusivity, it has an impressive array of 105 brands of flawlessly handcrafted, premium cigars created in a variety of strengths, tasting profiles, and price-points. No matter what your taste, there's a Gurkha cigar that's perfect for your palate. 

For additional information, visit www.gurkhacigars.com.

Friday, June 3, 2016

Maya Selva Cigars Announces Flor de Selva "Grand Pressé" Maduro

HOLLYWOOD, FL -- Maya Selva Cigars, U.S., is proud to announce that we will be adding a "prensado" vitola to our Flor de Selva Maduro collection.  Our new Grand Pressé will be a box-pressed 6" x ø56 cigar, and will stay true to the collection's maduro blend.  The cigar will be officially released at this year's IPCPR trade show in Las Vegas, Nevada, in late July, 2016.  Initially, it will only be available in the United States market. 


The Grand Pressé features a naturally-fermented Honduran Habano wrapper, Brazilian Mata Fina binder, as well as Honduran fillers, providing a well-balanced, medium- to fuller-bodied cigar.  Flor de Selva Maduros have received various accolades in recent years, and have become fast favorites amongst maduro cigar connoisseurs.  The new Grand Pressé is presented at $11.75 MSRP and will come in elegant cedar ten-count boxes.


"After assessing our portfolio, and analyzing the field as to what niche we had yet to cover, we came to the determination that a "prensado" was the natural choice to round out our maduro collection, especially due to to the enormous success of our Toro Maduro, released at last year's IPCPR trade show in New Orleans, LA." --Gabriel Alvarez, U.S. Director of Sales 

Drew Estate Launches New Drew Diplomat App


Miami, FL – Today, Drew Estate announced the launch of their long awaited Drew Diplomat app, which is now available in the App Store for iPhone®, iPad® and iPod Touch® and on Google Play™ for Android™. With the Drew Diplomat app, Drew Estate intends to change the cigar industry yet again.




Drew Estate has worked diligently to develop an industry-leading app that allows users to easily keep up with daily breaking news from Drew Estate, earn points for chances to win one-of-a-kind pieces of art from Subculture Studios, and invite friends to experience the “Rebirth of Cigars”®. The app has been in development for approximately two years and is completely custom, built from scratch, with every functionality considered as part of the design process to ensure the best user experience possible.

Download the app on either Apple iOS or Android by clicking this link: https://bnc.lt/m/xo5nWDcJyo

To view a video featuring Jonathan Drew talking about the app, visit this link: https://www.youtube.com/watch?v=Ludk_wS2ghQ

When asked about the Drew Diplomat app, Drew Estate Founder Jonathan Drew stated: "The Drew Diplomat app experience makes fans of the Rebirth of Cigars feel as though they’re sitting at our majestic Nicaraguan factory, perched above the rolling mountains. With just a few simple clicks, you say to your friends, ‘I’m sitting back enjoying this Liga Privada Velvet Rat, what are you smoking?’ Drew Diplomat is the bridge between a social network and Cigar Safari trip rolled up into one incredible app. The Drew Diplomat app lets you post about your let-loose moments for all your friends to see and provides an experience that only we can provide. We did it with Cigar Safari and Barn Smoker and we’ve done it again with Drew Diplomat.”


Drew Estate President Michael Cellucci stated that, "Drew Estate is responsible for breaking the mold of the ultra-traditional cigar industry. We accomplished this with passion and hard work. The new Drew Diplomat app demonstrates that, while we have grown and matured as a company, we have not lost our touch to disrupt the cigar industry through innovation."

The Drew Diplomat app replaces the current Drew Estate app. The previous app will no longer be updated and users are encouraged to delete it and start using the Drew Diplomat app. While the old Drew Estate app was innovative in its day, the new Drew Diplomat app expands on the functionality to include the ability to check-in and post photos of cigars users have smoked and RSVP for Drew Estate Events, all while earning points within the app. These points can be used to enter promotions for a chance to win weekly one-of-a-kind pieces of art from Subculture Studios, Drew Estate’s graffiti art studio attached to La Gran Fabrica in Estelí, Nicaragua. 

Director of Subculture Studios Jessi Flores said, “My team has broken all the rules on creating Drew Diplomat artwork. We have basically gone into a creative frenzy over here. We’ve never had a way to get our art over into the hands of consumers, so we’re excited to share our work with everyone in the United States.” 

To learn more about the Drew Diplomat app, visit http://drewdiplomat.com

About Drew Estate

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

Wednesday, June 1, 2016

THE NEW 2016 CAMACHO LIBERTY SERIES HAS ARRIVED



TAMPA, FL (Wednesday, June 1st, 2016) –– Camacho, the world’s leading brand of bold cigars, is proud to announce the new 2016 Camacho Liberty Series, the 14th annual limited edition released in celebration of the 4th of July. 

This year’s Camacho Liberty cigar is a rich and powerful blend featuring tobaccos from five different origins, skillfully rolled in a proprietary 11/18 figurado format (48 x 54 x 48 x 6) and medium-to-full in intensity. As with each of the Liberty releases, the recipe takes inspiration from one of the best concept blends of the year developed by our master builders. Utilizing rare, hand-selected tobaccos not available in sufficient quantities for full production, the Camacho Liberty Series blend is unique in the sense it can never be replicated again.  

At the core of 2016’s edition are two high-octane Ligero tobaccos from Mexico and Nicaragua, making up over half of the tri-country filler blend. Combined with two Seco tobaccos from Nicaragua and the Dominican Republic for added complexity, the 2016 Liberty displays the perfect balance of intensity and finesse. 


Dressed in a matte black Spanish Cedar box, the 2016 Liberty’s artwork takes inspiration from our star Spangled Banner. The artwork displays a triangular folded US flag with 14 stars in honor of the 14th year of this Series. Each master box consists of twenty limited edition cigars packed and individually numbered in their own cedar coffins. The single cigar coffins are best stored sealed inside a humidor, and will allow the cigars to properly age without absorbing the characteristics of other cigars stored in the same unit. 

This year’s release also marks a special first; the first time a Camacho Liberty limited edition will be sold and marketed outside the US. 

Wrapper:
Habana 2000 (Ecuador)

Binder:
Original Corojo (Honduras)

Filler:
San Andres Ligero (Mexico) Esteli Ligero (Nicaragua) San Vicente Seco (Dominican Republic) Ometepe Seco (Nicaragua)

Production & Launch Dates: 

US – June 6th (2,000 boxes / 40,000 cigars)

Europe – November 2016 (1,000 boxes / 20,000 cigars)

Suggested Retail Price (US): $18.00 per cigar / $360.00 per box

ABOUT CAMACHO CIGARS: 
Camacho is the world’s leading brand of bold cigars, representing the concept of unleashing unmistakable and intense experiences. Infamous since 1962, the brand has become a sanctuary for the powerful, elemental being who seeks to fill their lives with unapologetic good times. A combination of rich heritage, product excellence and a never surrender attitude has enabled Camacho to grow into a brand globally recognized as the standard of full-frontal flavor and full-frontal lifestyle.  

For more information about Camacho, please visit www.camachocigars.com or follow us on Facebook, Twitter and Instagram.  

MEDIA CONTACT (US):
Dylan Austin Vice President of Marketing Davidoff of Geneva USA dylan.austin@davidoffusa.com

MEDIA CONTACT (GLOBAL):
Melanie Büscher Manager Media Relations & Public Relations Oettinger Davidoff AG melanie.buescher@davidoff.com

Davidoff Cigars Introduces Cigars and Cigarillos to its Brazilian Blended Escurio Line


Davidoff Cigars introduces cigars and cigarillos to its Brazilian blended Escurio Line, offering aficionados new occasions in which to enjoy a taste adventure inspired by a night in Rio. 


Basel, May 2016. Davidoff will be introducing globally new formats to its successful Escurio range starting as of June 2016. New Escurio cigars include a Corona Gorda and Gran Perfecto, along with Primeros and Mini Cigarillos for those occasions where one is short on time. 



“Sweet meets spice in this broader selection of Brazilian inspired Escurio cigars and shorter format Primeros and Cigarillos. Rich aromas will take you on a taste adventure full of unexpected twists and turns inspired by a night in Rio. Each format will be beating at its own tempo to suit the rhythm of life even when time is a luxury: Time Beautifully Filled with Rhythm, Intrigue and Originality,” explains Charles Awad, Senior Vice President Global Marketing & Innovation at Oettinger Davidoff AG. 


These cigars follow on the heels of the acclaimed Escurio range with its Robusto format, which obtained a score of 93 and was rated the best cigar in the acclaimed Cigar Journal’s blind tasting in March 2015. “A true sweet meets spice experience, an overall masterpiece, an explosion of different notes comparable to a flavour encyclopaedia,” stated Cigar Journal. 

Brazil is rhythm. Brazil is intrigue. Braszil is originality. Brazil is Rio.

Davidoff’s mission is to bring the modern cigar aficionado diverse and innovative cigar experiences. Escurio’s inspiration starts in Rio de Janeiro, the soul of Brazil, and in the rhythms, intrigue and rich
experiences of its nights. Davidoff’s Master Blenders crafted an exciting Brazilian blend that delivers
an intense spicy and sweet palate stimulation, with all the excitement and refined sophistication aficionados would expect from Davidoff. 

Escurio Corona Gorda 
Cigar format
Corona Gorda: 46 RG x 6”
Cigar blend
Wrapper:  Habano Seed (ECU)
Binder:     Brazilian Cubra (BR)
Filler:       Mata Fina and Cubra Visus (BR)
San Vicente Seco, Piloto Seco and hybrid Olor/Piloto Seco (DR)

The new cigars will be available in a box of 12 and a pack of 4 cigars.
Escurio Corona Gorda: USD $ 15.90 /per cigar

The taste experience
The new Corona Gorda cigar intrigues when spice meets sweet as chilli pepper plays with softer, creamy notes. Flavours of oak, liquorice, salt and leather explode and overwhelm the palate. A real journey of twists and turns, where there is never a dull moment for the palate. 

Escurio Gran Perfecto 
Cigar format
Gran Perfecto: 50/61 RG x 5”
Cigar blend
Wrapper: Habano Seed (ECU)
Binder:    Brazilian Cubra (BR)
Filler:      Mata Fina and Cubra Visus (BR)
San Vicente Seco, Piloto Seco and hybrid Olor/Piloto Seco (DR)

The new Escurio Gran Perfecto cigars will be available in a box of 12 and a pack of 3 cigars.
Escurio Gran Perfecto : USD $ 16.90 /per cigar

The taste experience
The Perfecto format is cut at the foot to start at a 50 RG. The cigar intrigues when spice meets sweet as chilli pepper plays with softer, creamy notes. During the transition from the 50 to 61 RG an explosion of flavours of oak, liquorice, salt and leather takes place.

Primeros by Davidoff Escurio
Cigar format
Petit Panetela: 34 RG x 4 1/8”
Cigar blend
Wrapper: Habano Seed (ECU)
Binder: Brazilian Cubra (BR)
Filler: Mix of Brazilian and Dominican tobaccos

The new Escurio Primeros will be available in tins of 6 cigars.
Escurio Primeros:  USD $ 29.00 / per pack

The taste experience
Davidoff Escurio Primeros are the best choice for a 15 minute break. A blend of Brazilian spicy Cubra and sweet Mata Fina tobaccos perfectly balanced with Dominican tobaccos and a beautiful Ecuadorian Habano Seed wrapper, delivers an intriguing sweet and spicy palate stimulation. Earth, leather, chilli and wood are the main flavours stimulating the senses together with rich aromas. 

Escurio Mini Cigarillos
Cigar format
Mini Cigarillos: 20 RG X 3 5/16  
Cigar blend
Wrapper: Habano Seed (ECU)
Binder: Brazilian Cubra (BR)
Filler: Mix of Brazilian and Dominican tobaccos

The new Escurio Mini Cigarillos will be available in a box of 20 cigarillos.
Escurio Mini Cigarillos: USD $ 19.90 / per pack

The taste experience
Luxury when time is a luxury. Davidoff Escurio Mini Cigarillos are a taste journey into exciting stimulations and sensations offering a beautifully filled 5 minute experience. Blending a mini cigarillo
with a 20 RG to offer a similar taste experience and enjoyment as a 50 RG long filler cigar is a real challenge to any Master Blender. Eladio Diaz, Davidoff’s head Master Blender, took on the challenge
and crafted the Escurio cigarillo that is well balanced and reminds one of the typical Davidoff Escurio
flavours. With a mix of Brazilian tobaccos in the filler and the higher impact of the Brazilian binder and Ecuadorian wrapper, sweet and spicy aromas with hints of leather, wood and chilli flavours tantalize the palate. 

Launch and availability 
The official launch of the new Escurio cigar formats Corona Gorda, Gran Perfecto, Mini Cigarillos and Primeros is set for June 2016, after which they will be available globally.

Media Contact for Davidoff of Geneva USA:
Laura Peet PeetCom Inc.
(917) 860-6285
lbptalk@aol.com

Media contact: Oettinger Davidoff AG 
Corporate Communications
Hochbergerstrasse 15 CH – 4002 Basel
Tel. +41 61 279 36 24
media@oettingerdavidoff.com
oettingerdavidoff.com
davidoff.com